Voriagh Case Study - Atlas International

Case Study: Voriagh.com – Ethical Fashion Brand Based in Paris

From 23K to 230K with 10X ROAS

Achieved through full-funnel ad campaigns across Meta and Google, tailored for a niche fashion audience.

Voriagh.com — Ethical Fashion Brand Based in Paris

VORIAGH is a Paris-based, family-owned e-commerce label known for its bohemian-style women’s fashion. The brand emphasizes eco-conscious production, artisanal quality, and slow fashion principles. With a niche but growing audience, VORIAGH sought international visibility and a scalable revenue model through paid digital strategies.

Ecommerce

Advertising

Growth

K

Revenue in 8 Months

Scaled from just $23K in ad spend through continuous optimization.

+

Purchases Generated

From highly targeted, performance-optimized ad creatives.

X

Return on Ad Spend

Achieved through full-funnel campaigns across Meta and Google platforms.

Ad Channels Activated

Meta, Google Search, and Youtube — fully integrated and performance-driven.

Key Challenges Faced

Limited Online Visibility

Despite a strong brand identity, VORIAGH lacked exposure in broader markets, especially outside its existing customer base.

Niche Audience Complexity

Reaching eco-conscious, fashion-forward consumers required precise messaging and segmentation.

Low Ad Spend Efficiency

Previous efforts lacked performance tracking and optimization, resulting in wasted spend.

Optimization & Budget Control

Real-time analytics allowed us to adjust creatives, refine targeting, and reallocate budget for maximum ROI throughout the campaign.

How We Solved It

We built and executed a full-funnel advertising strategy tailored to VORIAGH’s niche — combining precise audience targeting, platform-specific creatives, and real-time optimization to maximize return and scale sales globally.

Targeted Segmentation

We identified and grouped VORIAGH’s customers based on fashion preferences and sustainability values, ensuring every ad spoke directly to their interests.

Multi-Channel Campaign Rollout

We launched cohesive campaigns across Instagram, Facebook, and Google Ads, combining visual storytelling with high-intent targeting.

( Testimonial )

Our work with Voriagh focused on scalable paid advertising solutions that delivered measurable growth.

What Voriagh says about working with us

Vivien S.

Founder, Voriagh

Facebook and Instagram Ads delivered phenomenal success faster than expected. We achieved a return on ad spend (ROAS) as high as 11X, proving the investment was truly worthwhile. Adding Google Ads to our marketing strategy has significantly amplified our results, boosting ROI and enhancing audience reach. I highly recommend Oscar and his team for expert digital advertising guidance.

Helping businesses grow smarter with custom strategies and clear results.